After-School All-Stars Kicks-off “Camp Hoop Heroes” in New York

postit camp hoop heroesNearly 100 Individuals Participate in Basketball-based Youth Leadership and Mentoring Program

New York, NY – After-School All-Stars ( one of the nation’s leading after-school program providers, is bringing its signature free week-long, intensive youth leadership and mentoring program, “Camp Hoop Heroes” to New York this week. CHH is based on the former “Hoops and Leaders” program which ran successfully in NYC from 2001-2009. CHH will serve forty middle school boys and girls, and will be staffed with forty college-educated volunteer mentors from the local community. The camp will take place each night, at Achievement First Endeavor School: 510 Waverly Place, Brooklyn, NY. ASAS is simultaneously running Camp Hoop Heroes this week for Washington D.C. students, and last month, ran Camp Hoop Heroes for South Florida students.

The goals of CHH are to leverage the game of basketball to provide youth participants with:

  • Caring mentors
  • Leadership skills
  • Exposure to different college and career paths

Through basketball drills, tournament games, classroom leadership activities and guest speakers from the professional basketball world, CHH participants will learn leadership skills including, Discipline, Respect, Leadership, Resilience, Vision and Responsibility. During one-on-one time with mentors, students will become aware of opportunities available to them in high school, college and beyond. Students will kick-off CHH by attending a Brooklyn Nets vs. Orlando Magic game on Sunday, April 13 at the Barclay Center.
This week’s guest speakers include:

  • Monday: Ronald Burt, walk-on for Duke University 1991-1992 NCAA-title winning team
  • Tuesday: Deidre Lafferty, Marketing for National Basketball Association (NBA)
  • Wednesday: Mark Pfaff, Executive VP and Head of Agency, New York Life
  • Thursday: Robert “Cape” Capener, Chief Brand Officer Galaxy Brands/AND1

Executive Vice President of Network, ASAS and founder of Hoop and Leaders, Aaron Dworkin says, “In order to engage students while they are on spring break, we’re providing an evening camp for kids who love basketball but might not make the NBA, kids who work hard in school, but may not be sure where all the work will lead down the road. We believe that through the experiential teaching power of basketball, we can give kids positive role models, develop them as leaders and help them become more aware of all their options in life. We are thrilled to be offering this program again.”

For more information or to visit the camp, please contact Dax-Devlon Ross at 202-905-3442 or at